Tourist commission hires research firms with ARPA funds

Using American Rescue Plan Act dollars, the Lake Cumberland Tourist Commission has hired two research companies, Zartico and AirDNA, to help determine where Lake Cumberland visitors are coming from and where they’re going while they are in Russell County, according to Tourism Executive Director Danielle Wilson.

She said the data gathered will help the commission better target their future advertising as well as help provide valuable information to the local industrial development authority and the economic development administration for business and industry recruitment purposes.

Wilson spoke to WJRS NEWS following the commission’s monthly meeting earlier this week…