LC Tourism continues to see success marketing online

The Lake Cumberland Tourist Commission is continuing to see a positive response from its tourism inquiries and advertising campaign, according to Tourism Director Danielle Wilson, who presented the tourist commission board with numbers in a meeting this week.

The tourist commission’s website, lakecumberlandvacation.com, saw more than 41,000 website visits in June and their Facebook page is up to nearly 165,000 ‘likes’. There were also 131 walk-ins at the tourism office during the month with nearly 1,000 visitor guide downloads.

According to the Kentucky Travel Industry Association, Russell County had $42.2 million in overall economic impact from tourism in 2020, the last year of available data, as well as 330 tourism-related jobs that same year. Association numbers also show that Russell County had $3.1 million in local and state tax revenue in 2020, which was impacted by the Covid-19 pandemic.