“Radio: THE Original Social Media!”
Think about radio as “social media”. It’s local. It connects communities. It connects individuals within communities. It’s interactive. It’s mobile by design. It’s free, AND it has the ADDED feature of a built-in mega-phone to reach people before, during and after they engage with a website, Facebook, or even a point of purchase.
Why radio advertising? Radio advertising is an effective tool for reaching consumers in today’s media landscape. Extensive research by the Radio Advertising Bureau reveals a robust weekly audience of radio listeners.
- Radio is the medium of choice all day. Your customers spend more time with radio than with any other medium. Radio (44%), TV/Cable (41%), Newspapers (10%), and Magazines (5%).
- Radio reaches virtually everyone. Radio is an integral part of everyday life and targets your customers effectively and efficiently.
- Radio builds top-of-mind awareness. Radio paints a picture. It engages the imagination and adds sizzle to any advertising campaign. When used creatively, radio can create an intimate, “one-on-one” interaction with the listener.
- Radio works in real time, which means ads can be scheduled and strategically placed to run at just the time when people are most ready to be influenced by the message.
- Radio has the ability to deliver a selective audience. Ask our marketing specialists about the core group of consumers who listen to WJRS on a daily basis.
- Radio is the most flexible medium. Business conditions can change fast, and radio is perfectly suited to meet those changes. Production of commercials is quick and cost free at WJRS, allowing local advertisers to put out just the right message at the right time. Radio has a short turnaround time. When there are changes that need to be made, radio responds quickly.
- Radio is cost efficient. Reach tens of thousands of buyers at the most affordable rate.
Who’s Listening? Over 92 percent of Americans age 12 and up listen to radio each week, creating an audience of over 235 million listeners. Even among 12- to 17-year-olds, who are perceived as not listening to the radio, nearly 90 percent listen weekly.
Where Do They Listen? Everywhere! Radio is mobile.
- The majority of radio listening occurs in cars, with 73 percent of adults age 18 and up listening while driving on a typical weekday. The second most popular location for listening is at home, followed closely by at-work listening.
- Radio rules the workplace with 65% saying they listen to radio at work.
- Radio reaches those “on-the-go”.